Erarbeitung Eines Produkt-Portfolios: Am Beispiel Einer Direktbankenfusion (German Edition)

 Erarbeitung eines Produkt-Portfolios: Am Beispiel einer Direktbankenfusion (German Edition) ePub fb2 ebook

Die vorliegende Diplomarbeit befasst sich ausführlich mit Ursprung, Voraussetzung, Aufbau, Varianten sowie Ablaufschritten der Portfolio-Analyse. Insbesondere das Marktattraktivitäts-Wettbewerbsvorteils-Portfolio wird detailliert erläutert. Die theoretischen Grundlagen werden anschließend praktisch umgesetzt. Im Rahmen der Fusion von Entrium Direct Bankers AG mit der Allgemeinen Deutschen Direktba...

Paperback: 156 pages
Publisher: VDM Verlag Dr. Müller (April 24, 2008)
Language: German
ISBN-10: 3639002172
ISBN-13: 978-3639002171
Product Dimensions: 5.9 x 0.4 x 8.7 inches
Format: PDF ePub Text TXT fb2 book

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03 wurden die Produkt beider Direktbanken mit Hilfe der Portfolio-Analyse bewertet. Auf Basis der Ist-Portfolios erfolgte die Erstellung eines möglichen gemeinsamen Produkt-Portfolios, sog. Ziel- bzw. Soll-Portfolio, für die neue Direktbank. Ein weiterer Bestandteil dieses Buches ist die sog. Delphi-Methode, eine Expertenbefragung, mit welcher die Bewertung der Produkt-Portfolios durchgeführt wurde. Die Arbeit beschreibt auch die Entstehung und Entwicklung der Direktbanken und gibt einen Überblick über den (Direkt-)Bankenmarkt.