Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newl...
Flexibound: 216 pages
Publisher: Rockport Publishers (July 5, 2013)
Product Dimensions: 8.2 x 0.8 x 10.4 inches
Amazon Rank: 706910
Format: PDF ePub fb2 TXT fb2 book
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Bill Gardner does it again! If you’ve been lucky enough (like me) to come across Logolounge, Bill’s other amazing series and website/community, Logo Creed is all that and more! Tons of great logos, but a much deeper dive into what makes a great logo ...
Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.