Product Lifecycle Processes Vs. Framework: 16 Best Practices (The Pmo Practice Booklet)

Download Product Lifecycle Processes vs. Framework: 16 Best Practices (The PMO Practice Booklet) PDF ePub fb2 ebook

The importance of having a solid product lifecycle process are linked with a defendable business case for the program and for companies to bring new products to market. What happens if your company “flies by the seat of the pants” or claims “we have a business case and a process… it is a ‘people problem’” when teams miss target launch dates? The solution is to understand the key differences betwee...

File Size: 3115 KB
Print Length: 53 pages
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Publisher: The PMO Practice; 1 edition (January 7, 2012)
Publication Date: January 7, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B006Y3RY42
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Format: PDF ePub fb2 djvu ebook

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ct Lifecycle Process vs. Framework and the ability to execute consistently.Developing new products that will succeed in the marketplace goes way beyond simply coming up with a new great idea, a great new invention, or a great new design. Developing successful new products is a complex job that comes with many tasks and many responsibilities. How many different people, with how many different skills, do you need to accomplish the tasks? How about inventors, scientists, designers, engineers, manufacturers, marketers, and salespeople? How about the heads of businesses and functions and people with finance and legal expertise? Maybe we should also include suppliers and partners, and what about customers, and well, you get the idea. Instead of a village, “it takes a community” to develop new products.It’s no wonder that so many companies find it hard to be successful at developing new products. Over my career there is a common theme to what new products need to do to succeed at NPD. They need to do the following:1. Meet the needs of potential customers.2. Use technology that your company has access to or can develop.3. Attract customers by being different from competitors' products.4. Be designed so that you can manufacture, package, ship, and/or service them.5. Enhance or be consistent with your company's brand image.6. Be promoted by a good marketing campaign.7. Provide a good return on your company's investment.