The Inside Advantage: The Strategy That Unlocks The Hidden Growth In Your Business

 The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business Text fb2 book

Be the Driving Force Behind Your Company's GrowthRobert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding t...

Hardcover: 240 pages
Publisher: McGraw-Hill Education; 1 edition (October 17, 2007)
Language: English
ISBN-10: 007149569X
ISBN-13: 978-0071495691
Product Dimensions: 6.2 x 0.8 x 9.3 inches
Amazon Rank: 529048
Format: PDF ePub Text TXT fb2 ebook

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Zig Ziegler used to talk about the perils of being a wandering generality, and this book is the cure for unfocused market positioning.Defining a core customer that is real to your business right now can unlock decisions that create better alignment a...



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potential and becoming well known for it will grow the business.This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.